CAMPAIGN:

Sephora Must Condemn Antisemitic Content and End Partnership with Huda Beauty

Regions: USA

HELP US:

Join the campaign and call on Sephora to immediately publicly condemn these claims and cut ties with Huda Kattan to make it clear that antisemitism has no place in the beauty industry—or anywhere else.

Huda Kattan, founder of the billion-dollar cosmetics brand Huda Beauty recently shared a TikTok video promoting blatant antisemitic conspiracy theories to her 11 million followers. In the now-deleted video, Kattan falsely claimed that Israel orchestrated World War I, World War II, 9/11, and even the horrific October 7th Hamas attacks.

These claims are not just historically absurd—they echo classic antisemitic tropes that have fueled hatred and violence against Jews for centuries. Accusing Jews or the Jewish state of secretly controlling world events, manipulating wars, and causing mass suffering is a textbook example of dangerous conspiracy rhetoric. Framing Israel as the ultimate global villain is not political critique—it is antisemitism.

TikTok removed the video for violating its policies on hate speech and harmful misinformation, acknowledging the danger of spreading such false and inflammatory content to a massive audience.

However, Sephora currently sells Huda Beauty products online and in stores, helping to sustain Kattan’s brand and influence and has yet to address this antisemitism. Retailers like Sephora must take responsibility. Continuing to sell Huda Beauty products sends the message that such hate can be excused when profit is involved.

Join the campaign and call on Sephora to immediately publicly condemn these claims and cut ties with Huda Kattan to make it clear that antisemitism has no place in the beauty industry—or anywhere else.

Sephora Must Condemn Antisemitic Content and End Partnership with Huda Beauty

StandWithUs is an international, non-partisan education organization that supports Israel and fights antisemitism. StandWithUs empowers and energizes students and communities with leadership training and educational programs on hundreds of college campuses, high schools, and middle schools. StandWithUs informs through social media, print and digital materials, films, weekly newsletters, and missions to Israel. StandWithUs takes legal action through the StandWithUs Saidoff Legal Department. Founded in 2001 and headquartered in Los Angeles, the organization has chapters and offices throughout the U.S., Israel, the UK, Canada, Brazil, Argentina and Australia. More at www.standwithus.com.

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